We are excited to welcome Cassie Sampson to the Education Destinations Inc. blog for a special guest post on improving smartphone photos. Thank you Cassie for your insight!
I’m a fan of using a professional photography to showcase your massage therapy services on your marketing materials, but sometimes it isn’t always practical. Whether you’re introducing a new service, need an image for a social media promotion, or just don’t have the budget to hire a pro, there are a few easy tricks to improve the quality of your smartphone shots.
- Set the scene: Clear out clutter from cords, waste baskets, and unnecessary items so the focus is on the technique, product, or other image you are trying to capture, not on background items. Take the same care you would if you were hiring a professional, make sure linens are crisp and neat. If you will be showcasing your hands up close, make sure your nails are well-groomed. The photo below would have been improved by moving the chair, wastebasket, and counter clutter.
- Avoid backlight images: The subject should stand facing the light source and the photographer should face the subject with the light at their back. If there is a light source behind the subject, they will appear dark. In the image on the left, the photographer is shooting into the light, making it hard to see the massage therapist’s face. In the same room, when the photographer and therapist switch places you can see a dramatic difference in image quality!
- Consider framing: If you’re planning to add your logo or text to an image, be sure to frame the shot so you’ll have blank space to add text or images. This can be achieved by leaving a large solid colored space in the image. I prefer a lighter colored wall or darker colored linens for greater contrast with the text or logo I add. I framed the photo below to allow space for our logo and promotional text.
- Shoot from different angles: Instead of shooting from the side or straight on, try varying your shot and shooting from on top of a step stool for a different vantage point. I took the photo below from a step stool to get a better shot of the technique.
Again, professional photos are the way to go if at all possible, but there are lots of tips and tricks to improve the quality of your smartphone photos. If you have great tricks or ideas for massage techniques that photograph well, I’d love to hear from you in the comments!
Cassie Sampson has been a licensed massage therapist since 2005 and has owned East Village Spa since 2008. She specializes in marketing for wellness professionals and provides education in dry room spa therapies, lymphatic drainage techniques, and business and marketing skills.